With Its Fourth Update in Five Years, Honda Finally Gets It Right

April 30 2015, The Honda Way

With Its Fourth Update in Five Years, Honda Finally Gets It Right

Honda will undoubtedly look back on the ninth-generation Honda, that unlovable lump of cheapness, as a lesson in continuous improvement. In so repeatedly flexing its renowned rapid-product-development muscle overhauling the all-new 2012 Honda just a year later and then adding substantial equipment including a new transmission for 2014 Honda has surely grown stronger. It certainly righted the ship from a business standpoint. Honda sales boomed over the past three years, even if enthusiasts, ourselves included, haven't much praised the product of Honda's face-saving efforts. Yet this is not the sort of company to content itself with ­popularity. Honda has traditionally sought critical acclaim as well, with cars that are more like Spielberg films than blockbusters from Michael Bay.


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